Preferred Customer essays

Preferred Customer essays In looking at my friend Carls medicine cabinet I saw reflections of his personality within the products he had in his medicine cabinet as well as in its organization. First of all, the products he has in his medicine cabinets are stand up containers. This is for better organization and less clutter within the medicine cabinet. Carl is very organized and likes things to be simple. He puts most of the products to the side of the medicine cabinet and keeps the middle shelves free of clutter inorder to maintain the organization. He is very anal about how things are organized to the point where something is moved he knows exactly what is wrong with the picture. Next looking at the products themselves we again see the reflection of the organized, old/new school personality of Carl. First off we have the Palmolive shaving cream the shaving brush and the straight edge razor. This is the most accurate reflection of my friend and it made me laugh when first looking at these products. Carl is a very nostalgic consumer and he has the mindset that most of the things in the past are better than the new age products of today. He is into more complex ways of doing things because he feels the more complex the better they are. Hence in his mindset, using a shaving brush and dish along with a straight edge razor, although time consuming, provide a closer shave. Then we have the products such as the American crew hair gel and hair pomade. This is also an accurate reflection of himself because he is a business man and he sees having clean personal hygiene and good hair a reflection of a better employee. He feels successful and portrays a successful image among all his friends. He always likes to be in control which is a reflection of his business sense and personal hygiene help in delivering the notion of a powerful business man. We jokingly relate him to Michael Douglas performance in Wall Street with the slicked back hair and he sees...